Cookie Policy
Last updated: September 2026
This policy explains the cookies and similar technologies used on smart-fulfilment.co.uk, what each one does, and how to change your choice at any time.
What are cookies?
Cookies are small text files stored on your device when you visit a website. Similar technologies, such as your browser’s local storage, work in the same way. We refer to all of them as cookies here.
Your choice
When you first visit, we ask whether you are happy for us to use optional cookies (analytics and marketing). Nothing optional runs until you choose, and choosing “Reject all” is as easy as “Accept all”. You can allow each category separately under “Manage”, and change or withdraw your choice at any time with the “Cookie settings” link at the bottom of every page. We remember your choice for six months, then ask again.
We use Google Consent Mode, so Google’s tags are told your choice and are not loaded at all unless you allow marketing cookies.
Essential (always on)
Needed for the site to work and to remember your cookie choice. These do not track you.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| smart-consent-v1 | Smart Fulfilment (local storage) | Remembers your cookie choice | 6 months |
| smart-lead | Smart Fulfilment (session storage) | Marks a sent enquiry so it is counted once | Until you close the tab |
Analytics (optional)
Help us understand how pages are used so we can improve them. We use Google Analytics, which measures visits and enquiries, and Microsoft Clarity, which records anonymised interactions such as clicks and scrolling.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors | 2 years |
| _ga_HXYWCLL4ZX | Google Analytics | Keeps the state of a visit | 2 years |
| _clck | Microsoft Clarity | Identifies a returning browser | 1 year |
| _clsk | Microsoft Clarity | Links page views in one visit | 1 day |
| CLID, MUID | Microsoft (clarity.ms, bing.com) | Clarity and Microsoft service identifiers | 1 year |
Marketing (optional)
Measure how well our Google and Meta (Facebook, Instagram) advertising works, for example whether an ad led to an enquiry.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _gcl_au | Google Ads | Links ad clicks to enquiries (conversion tracking) | 90 days |
| IDE, test_cookie | Google (doubleclick.net) | Ad measurement | Up to 13 months |
| _fbp | Meta Pixel | Identifies a browser for ad measurement | 90 days |
| fr | Meta (facebook.com) | Ad delivery and measurement | 90 days |
Chat & CRM (always on)
Our live chat and customer relationship management (CRM) tools are provided by Freshworks and load on every visit, so you can chat with our team and so enquiries reach our sales team with the context they need. Freshworks sets the cookies below to recognise a returning visitor and, if you send us an enquiry, to link the pages you viewed to your enquiry in our CRM. They are not used for advertising.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _fw_crm_v | Freshworks CRM | Identifies a visitor to our CRM | 1 year |
| fs_* | Freshworks (Freshmarketer) | Visit and session information | Up to 1 year |
| Freshchat cookies | Freshworks (freshchat.com) | Keeps a chat conversation connected | Up to 1 year |
Embedded booking calendar
Pages with the “Book a discovery call” calendar embed Calendly, which may set its own cookies (for example for security and load balancing) when the calendar is shown. See Calendly’s cookie notice.
Managing cookies in your browser
Most browsers also let you view, delete or block cookies. Blocking all cookies may stop parts of this site working, such as remembering your cookie choice.
- View what cookies are stored on your device
- Delete individual cookies or all cookies
- Block third party cookies, or all cookies from specific sites
Third party privacy policies
Microsoft, Google (including how Google uses data from sites that use its services), Meta and Freshworks each explain how they use the information they collect.
Updates to this policy
We may update this policy when the tools we use change. The date at the top shows the latest version.
Contact us
Questions about cookies: privacy@smart-fulfilment.co.uk, or write to Smart Fulfilment, Unit 1 Arkwright Way, Scunthorpe DN16 1AL.