Why brands run wholesale through B2B Wave
B2B Wave is an ordering platform built for wholesalers, distributors, manufacturers and brands selling to other businesses. Instead of taking orders by email, phone and spreadsheet, you invite stockists into a branded portal where they log in, see the catalogue you have opened to them, and order at their negotiated terms.
The platform is shaped around trade relationships. B2B Wave's documentation covers customer-specific price lists, so each buyer only sees the prices on the list assigned to them; quantity-break discounts; minimum quantity rules that can be met across variants; privacy groups that control which products a customer can see; per-customer shipping options; quote requests; and one-click full or partial reorders. It also lets you define order statuses that match your own workflow.
What wholesale orders need from fulfilment
A B2B Wave order looks nothing like a consumer parcel. A salon, gift shop or independent retailer might order several cases of one line and a few units of another, sometimes by unit and sometimes by the measurement units you sell in. The pick has to respect case quantities, and the packing has to survive being stacked in a stockroom.
Larger stockists bring their own rules: labelling on outer cartons, paperwork in the box, consolidated shipments for multi-line orders and, for the biggest accounts, pallets. Our B2B and retail service handles case, carton and pallet-level picking, retailer labelling and per-order documentation, so a trade account opened through the portal does not need a separate warehouse.
Wholesale buyers also reorder on rhythm. When a shop places the same order every month, the stock needs to be there, which is why stock visibility across every channel matters more than it does for one-off consumer sales.
From portal order to delivered cartons
When a trade customer submits an order in B2B Wave, it flows into our system automatically and is picked from the single stock pool shared with your website and marketplaces. We pack it to the customer's requirements and choose the carrier to suit the consignment, whether that is a few tracked cartons or a pallet. Every shipment goes out tracked with proof of delivery.
Order status and tracking are sent back so your buyer can see progress in the portal, and stock levels sync back so availability shown to trade customers reflects what is really on the shelf rather than stock already committed to consumer orders. Goods-in is checked against your purchase orders, which keeps those numbers honest from the start.
